On Getting a Bad Review

August 28, 2012 at 10:24 am (Uncategorized)

It’s important when promoting your book to get reviews, from credible reviewers. But remember this: credible reviewers are only credible because there’s no guarantee they’ll like what you wrote. Some may hate it.

Some reviewers who don’t like your book will simply refuse to review it. Others will give negative reviews. You can imagine my feelings when I read this little beauty:

http://backlisted.wordpress.com/2012/05/24/review-scar-by-ryan-frawley/

 

Firstly, he didn’t even finish the book. So how he makes comments such as, ‘the footnotes….are universally unnecessary’ escapes me. The ones he read might seem that way, but he obviously didn’t read many.

Secondly, contrary to his claims, Scar was professionally edited. Nor is it ‘a collection of first-draft ideas rushed to completion’. From conception to publication, Scar took the best part of a decade to write, and about thirty seconds to trash.

Finally, all of his criticisms concern the font or layout of the book. He’s the only reviewer to comment that the book was physically difficult to read, and the only reviewer to write a review that doesn’t mention anything about the writing or the story, concerning himself only with the physical properties of the book.

I could go on.

But here’s the thing: I asked this reviewer for his opinion. In fact, I hounded him for it; you have to when you’re a self-published author trying to get reputable reviews. He gave his opinion. I don’t agree with him, and I don’t agree with writing a review of a book you didn’t finish, but that’s really his call.

Once you put your book out into the public domain, it becomes vulnerable to exactly this. Some people are not going to like it. This is what it means to be published; the public are free to read and judge your book in any way they see fit, bringing to it their own tastes, preferences, prejudices and biases. This goes double for reviewers, who usually have a stack of books waiting to be read, and don’t have a lot of time to devote to fully understanding every nuance of your project.

So take it on the chin. Know that this is all part of the game. The best response to a bad review is silence. I managed that, more or less, until this post. Do as I say, not as I do, I guess. It’s hard  – no, it’s impossible not to take it personally when you get a bad review, for me at least. But I asked for this; firstly by publishing a book at all, and secondly by aggressively seeking reviews for it. This all goes with the territory. If you’re not ok with that, don’t publish.

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Literary Showcase

August 24, 2012 at 11:35 am (Uncategorized) (, , , , , )

I sat down with Sharon Jenkins, the Master Communicator, for a chat about Scar on her radio show, The Literary Showcase. You can hear my segment here.

Or you can listen to the whole show here.

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Promoting your novel, part 2 – Reviews

August 12, 2012 at 10:44 am (Uncategorized) (, , , , , )

Come closer. Closer. Listen. I’m going to tell you a secret.

Are you ready?

Nobody really knows how to sell books.

Oh, lots of people will say that they do. Some people have made a living out of claiming to have the secret. Big publishers exist purely to sell books, and make millions, so they must know, right? Wrong. 70 per cent of books make a loss. Think about what that means, especially when the average advance for a first book is $5000. Most books make less than that. And that’s not self-published books, that’s all books published. Seventy per cent. In my non-writing life, I run a pest control company; if 70% of our treatments failed, we’d be out of business in a month.

But if no one knows how to sell books, how are you supposed to sell yours?

If I had the answer to that, I’d be writing this blog from the cabin in the woods I’ve been dreaming of my whole life. Instead, I’m writing it in a basement in a city I barely know. I don’t know how to sell books. But one thing that virtually everyone insists you need to have is reviews.

Book reviews may not be as important to sales as they once were, but they’re still one of the most helpful things you can do to sell your book. Get as many reviews as you can, but know that not all reviews are created equal. Amazon reviews are nice when they’re positive, but everybody knows that they could just be written by supportive friends and family. You can pay people to write positive reviews of your book on Amazon, too, so the credibility is diminished. What helps more is a review from a reputable reviewer.

Now, if you’re not with a major publisher, you’re not going to get reviewed in a major newspaper or magazine. The big publishers buy up ad space in the big papers and ensure that only their own books get reviewed, so unless you have an ‘in’, you can forget about getting a review in The Guardian or the New York Times.

Luckily for us indies, bloggers have become far more important in the last few years, and they’re much more open to reading a book by an unknown . If you’re as small-time as I am, pretty much any blog is good, but here’s a super helpful list of the biggest names in the game: http://www.invesp.com/blog-rank/Books#visit.

Remember when querying blogs to choose carefully; don’t ask a site that only reviews sci-fi to take a look at your romance novel. And don’t be formulaic; these bloggers have writers emailing them all day long, begging for some coverage. They can spot a form email a mile away.

I’ve been fortunate to be reviewed in a few different publications, by professionals. This is the value of a publicist; without her help, I’d have maybe one or two of the reviews I currently do. Here’s the list of professional reviews of my novel as of August 2012:

http://rumandreviews.com/2012/07/20/scar-by-ryan-frawley/

http://backlisted.wordpress.com/2012/05/24/review-scar-by-ryan-frawley/

http://www.neonmagazine.co.uk/?p=1409

http://www.coniumreview.com/scar.html

https://www.kirkusreviews.com/book-reviews/ryan-frawley/scar-frawley/#review

http://www.midwestbookreview.com/mbw/feb_12.htm

Yeah, six. It took me and a professional publicist six months to get this many, and as you can see, they’re not all positive. One in particular is brutal – more on that in another post.

For all these reviews, how many books do you think I sold? That’s right, none. Not one. As far as I can tell, these reviews have not helped me in the slightest. People have bought my book because they know me, or because a friend recommended it. Some people found it on goodreads.com; some people read an article I wrote and bought a book because of that. But, at least as far as I know, these reviews did nothing whatsoever for my sales.

So are reviews a waste of time? Well, no. I don’t think so. For a start, you didn’t write Scar; you wrote your book, and it’s not mine, and so just because reviews didn’t work for me doesn’t mean they won’t work for you. Secondly, reviews have a purpose beyond selling books. At their best, reviews by professionals can actually help you grow as a writer. An insightful reviewer can reveal weaknesses you didn’t know you had, making the next thing you write stronger. On the other hand, a really negative review, like all of life’s setbacks, at least offers you the opportunity to grow as a person.

My six reviews may not seem like a lot, but I was happy to get them. The most damning criticism of all is silence.

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Shameless self-promotion

August 4, 2012 at 10:23 am (Uncategorized)

My latest efforts at promoting myself have yielded these tasty nuggets:

A review on Rum and Reviews

A (long) interview on bookgoodies.com

Let me know what you think!

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The cold, hard truth?

August 2, 2012 at 7:17 am (Uncategorized)

“Do you want to spend 80% of 80% of your time Facebooking about cats in the hope that you’ll make a 2.12% increase in sales on a book you had to write in 18 days?”

I read this article – ironically enough, I found it on Twitter – and I have to say, my own experience backs this up. I’m glad someone was willing to come out and say it.

http://www.guardian.co.uk/books/2012/jul/30/tweet-about-cats-just-write

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